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Wednesday 27 April 2011

Michael Jackson Bad Era

The Bad Era years, 1986-1989, would confirm Michael Jackson’s super-stardom and popularity and prove him to be the entertainer of the 1980’s.

Starting a new and exciting era, Michael Jackson broke another world record in 1986. In February, Pepsi-Cola Corporation signed a 3 year deal with Michael Jackson for a whopping $15 million. The endorsement deal would include two Pepsi commercials and the sponsorship of Michael’s first solo tour. It was the largest endorsement deal of its kind in history.



Michael Jackson’s first major project for 1986 would be a 3D movie called “Captain Eo”, directed by Francis Ford Coppola and produced by George Lucas. Michael wrote and recorded two songs for the 17 minute epic; “We Are Here to Change the World” and “Another Part of Me”.

In the movie, Michael plays Captain Eo; a young man on a quest to transform a miserable planet and its evil Supreme Ruler (played by Angelica Huston) into a peace loving nation through the power of song and dance. The movie took almost a year to produce and estimated costs were between $17- $30 million, making it the most expensive movie ever made, minute for minute.

“Captain Eo” was released at Disneyland in California and the Epcot Center in Florida on September 12 September 1986. Michael also helped create a “Captain Eo” ride for Disneyland. The movie was extremely successful and ran for 8 years at Disneyland and 10 years at Epcot. It was also released at Tokyo Disneyland where it ran for 9 years and Disneyland Park in Paris where it ran for 6 years.

Michael began recording demos for the follow up to the Thriller album just after the end of the Victory Tour in 1984. Michael took on a massive task of writing over 60 numbers for the new album and recording approximately 30. The recording of the Bad album took place between January 5 - July 9, 1987 (except for “Another Part of Me” which was recorded for “Captain Eo” in 1986).

Once again, Michael teamed up with Quincy Jones as producer. Michael wrote nine of the eleven tracks himself; “Bad”, “The Way You Make Me Feel”, “Speed Demon”, “Liberian Girl”, “Another Part of Me”, “I Just Can’t Stop Loving You”, “Dirty Diana”, “Smooth Criminal” and “Leave Me Alone”.

Contributions from other songwriters and musicians were “Just Good Friends”, (written by Terry Buttan and Graham Lyle) which was sung as a duet with Stevie Wonder, and “Man In The Mirror” (Written by Siedah Garrett and Glen Ballard), which was recorded with The Andre Crouch Choir. Steve Stevens contributed a killer guitar solo for the rock-infused “Dirty Diana”.

The first single from the Bad album was a duet with Siedah Garrett called “I Just Can’t Stop Loving You”, released on July 27, 1987. It travelled to number 1 on the US, UK and other European charts. The song became the highest debuting single of 1987.

The highly anticipated Bad album was released worldwide on August 31, 1987. Bad sold 500,000 copies within five days in the UK; a first for any artist in the UK. It debuted at number one in both the US and UK and many other countries around the world.

The album’s title track “Bad” was released on 31st August 1987 (the same day as the Bad album) with an amazing 18 minute long short film, directed by Martin Scorsese. The film was shot on location in New York and starred Wesley Snipes. It reportedly took six weeks to make with an estimated budget of $2 million. The reaction to the short film and single was massive: it shot to number 1 in the U.S. and many other countries around the world.

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